The manufacturing sector in China have such a number of factories, although not high profile but it is one of the world renowned brand of OEM manufacturers. These factories are world-renowned brand-name received production orders after production, by the Chinese OEM (OEM), after the factory production is often very high prices. Brand to a highly profitable at the same time, while the manufacturing plant can only obtain low profits. These manufacturing plants, known as stealth on the brand behind the brand or brand-name, refers specifically to the processing of international brands of the brand-made products, Youngor and Galanz brand name has been stealth.
British national treasure luxury brand Burberry (Burberry) regardless of the country a few days ago decided to move multiple resistance in China. "China's cheap manufacturing luxury" phenomenon since it has been from the ground onto the table?
As a result of "commercial operation can no longer continue," Burberry closed its South Wales Rhondda Valley is located in the United Kingdom the main plant, according to the brand in September last year, the "globalization" plan, "British luxury brand "will be the production lines to mainland China in Shenzhen, Guangdong.
   However, the brand has not been a high profile in its official online news publication of relocation. According to British media reports, the Burberry plant closing a lot of resistance. Months, there have been demonstrations in Paris, New York, Las Vegas and London protest outside the store, entertainment stars, government, and even Prince Charles have also joined the ranks of the people, but failed to stop Pakistan Burberry factory determination of the transfer. It is understood that the plant shut down before the Prince of Wales produces about two percent of PoloT Burberry shirt. This production line will now move to spread in China, Poland, Portugal and Spain the other four existing factories PoloT shirt. Some analysts have pointed out that relocation Burberry China, is coming to Japan since 1997, an extension of the strategy.
   And Burberry, "a grand scale," China's move is different from a lot of luxury brands has been "quietly" in OEM production in China. According to one understanding of the international luxury goods manufacturer in China, introduced the industry background, Armani clothing, such as the world's top luxury brands already set up production lines in China. It is reported that in early 2007, Louis Vuitton has been found in China authorized by the manufacturer and start to establish production base in Hangzhou, Zhejiang.
groups such as Hong Kong is the predecessor of the international high-end clothing brand manufacturing plant, its history of international brands can be traced back to the foundry in 1957. The Group for the International Women more luxury brands and world famous foundry production, is bound by confidentiality agreements as a result of ordinary consumers do not know, but there has long been in the garment industry session stealth title of famous brand, and its production to the garment fabric research, quality, known for high quality and low price.
   Guangdong Province, Shenzhen, Dongguan and other cities, Wenzhou, Zhejiang and other places as well as a number of enterprises, have been engaged in OEM production of international luxury items. And started to produce fabric top luxury brand Zegna (Ermenegildo Zegna), a director-class designers have said in public, Zhejiang Province, China is the high-end clothing brand an important source material.
The advantages of foundry
   "In the eyes of most consumers, these luxury brands from abroad, have a label of origin. But in fact there are many luxury brands have chosen to relocate production plants in China." "Global luxury goods report," the Chinese version of the implementation of Ouyang Kun publisher revealed that, due to transportation costs and the pressure of the international luxury goods in China is a natural phenomenon.
According to "Beijing Daily" reports, speaking on condition of anonymity and company names authorized manufacturer of luxury goods, said the production of luxury goods, "the transfer to China, mainly low-value production costs in China." The source said it was his understanding that the overseas workers in clothing production factory wage is about 20 U.S. dollars per hour, and fixed working hours; and Chinese workers, low wages and labor costs in Italy is only 1 / 20, but also often work overtime. With the cooperation of authorized manufacturers and at the same time saving luxury products in the expansion of the scale needed for a great investment in fixed assets.
OEM factory to build brands step by step
   On the one hand, world-renowned brands have manufacturing in China, on the other hand, have OEM factory brand. Among them are some success stories, such as the North China science and technology, Youngor, Galanz, such as Foxconn. These foundry plant, formerly known as the Stealth brand name or brand name behind the brand, is defined as a well-known brands of the brand-order products processing, Youngor and Galanz brand name has been stealth.
   The emergence of stealth brand brands break the monopoly price, the real benefit to consumers. Such as microwave ovens for high-grade electrical ago, prices are generally a few thousand dollars more than the emergence of Galanz provide the lowest quality products. The rapidly growing popularity of the microwave oven. stealth brand so that consumers can often be even one-tenth to one-fifth of the purchase price and the international well-known brands like products. Faced with the same quality and products, able to buy 5 packs or even a discount product, and relying on excellent quality and low price, the rapid growth of manufacturing plants in China and the world famous brand names.
   As mentioned Group in Hong Kong in 2007 from the garment factory and a registered independent registered Group (O. SA) trademarks, the beginning of the branding initiative.(O. SA) taken in various parts of the world famous with the local vendors, to take advantage of network marketing model, to reduce intermediate links, to ensure a very competitive selling price of the terminal. O. SA started in 2006 to expand operations in China, in Shenzhen, China, has set up branch offices, has more than e-commerce sites, e-commerce is mainly engaged in apparel, clothing to try direct sales via the web, started in 2008 and China to cooperate TaoBao. At the same time in 2008 with the United States retail apparel American Eagle Outfitters (American Eagle clothing company) to Martin + Osa launched high-end apparel brand new e-commerce sites. A short period of time the efforts have achieved initial success.
   OEM factory in China's "stealth brand name" The rapid rise one after another, and the momentum is very strong, I believe that China's industrial restructuring, as well as more tangible benefits to consumers are very helpful. With the OEM's brand, and OEM products and branded products is gradually blurred the distinction.